About Me
Over the past 15 years, I've built brands, led creative teams, and helped organizations create products and experiences that connect with people. From startups finding their identity to established companies evolving their products, my work has always started with understanding the story they're trying to tell.
My background in brand identity has shaped the way I approach UI and product design. I naturally think in visual systems, bringing consistency and intentionality to the experience while ensuring every screen feels like a natural brand extension.
Work Experience
CWeber Creative
Freelance Brand & Product Designer
Independent designer collaborating with brands, agencies, and startups on brand identity, UI/UX design, and creative strategy. Provide concept-to-launch design support and ensure brand consistency across all platforms.
Jul 2011 – Present
Process Group
Creative Director
Led creative direction for all Process Group brands and major clients. Oversaw brand strategy, campaign development, and UI/UX design for digital products while managing a multidisciplinary creative team.
Jul 2024 – Oct 2025
BLVCKOPS
Freelance → Chief Creative Officer (CCO)
Worked with BLVCKOPS for three years in evolving roles, progressing from freelance designer to Chief Creative Officer. Oversaw creative direction and hands-on design across brand identity, digital products, and packaging. Designed pitch decks for events and led on-site design teams during brand speedbuild competitions with professional athletes in the NFL and NBA.
Mar 2020 – Apr 2023
Pure Romance
Graphic Designer → Art Director (Full-Time & Contract)
Began as a full-time designer and grew into the Art Director role, leading the creative team across product packaging, marketing campaigns, and digital design. From 2019 onward, continued as a contracted designer supporting brand updates, campaigns, and new product launches while maintaining consistency across global creative.
Oct 2015 – Jul 2024