Contrast Studios
Private wellness studios focused on contrast therapy and recovery
Objective
Contrast Studios is a group of modern wellness studios focused on providing contrast therapy for daily recovery. I partnered with the founders from the ideation stage to create a brand and digital presence that clearly communicated the benefits of infrared sauna and cold plunge sessions. The goal was to build a cohesive, scalable system that could carry the business from concept to multi-location growth with an approachable yet premium feel.
Client
Contrast Studios
Year
2023 / 2026
Service
BRAND + WEB
VISUAL IDENTITY
WEB COMPONENTS
Execution
01 / DISCOVERY & BRAND DEFINITION
Through discovery with the founders, we defined a vision for Contrast Studios as a minimal, experience-driven brand that could resonate with athletes while still appealing to those looking to elevate their self-care routine. Rather than focusing solely on the science and health benefits, I centered the brand around the physical and emotional shift that happens when moving between extreme temperatures. That idea guided a visual direction that feels immersive and elevated rather than clinical or intimidating.
02 / VISUAL SYSTEM ARCHITECTURE
I built the visual identity around the body’s response to temperature: pores open with heat and close with cold. That concept became a circular system used throughout the brand, beginning with the logo, where open forms progressively contract to represent the contrast experience. Color reinforces the same idea, with pink representing heat, blue representing cold, and purple bringing the two extremes together as the primary brand color. Black and white provide a restrained foundation that allows the system to feel energetic without becoming overwhelming.
03 / DIGITAL EXPERIENCE DESIGN
The visual identity extends directly into the website through large-format photography, bold color, and a clear content structure designed to make contrast therapy easy to understand. Dedicated sauna and plunge content explains the benefits of each experience, while straightforward pricing and clear calls to action reduce barriers for users ready to find a studio or try a session for free.
04 / TRUST & GROWTH STRATEGY
The digital and brand systems were designed to support Contrast beyond its initial launch as the company expanded to multiple locations. I developed location-based pricing that allows each studio to manage rates and promotions around its market while maintaining a consistent experience across the broader brand. As Contrast prepares for future franchise growth, comprehensive brand guidelines provide the framework needed to keep the identity consistent as new studios and partners are introduced.
Design Refresh
This site was originally designed in 2023, and I chose to revisit the web experience in 2025 as a passion project, bringing a stronger design eye and deeper focus on visual systems and a temperature-driven narrative. After completing the redesign, I presented it to the client as a potential future direction. They immediately aligned with the updated design pushing the visual experience forward, and the new design was put into development in early 2026.
